Elizabeth Lavulo serves as a Creative Producer at The WhatItDo, where she leverages her extensive experience in social media program management and content marketing to elevate the platform's unique voice in urban consumer culture. With a career marked by progressive responsibilities, Elizabeth has become a...
Elizabeth Lavulo serves as a Creative Producer at The WhatItDo, where she leverages her extensive experience in social media program management and content marketing to elevate the platform's unique voice in urban consumer culture. With a career marked by progressive responsibilities, Elizabeth has become a pivotal figure in shaping the editorial direction and strategic planning of the platform, which has grown to reach over 2.7 million readers since its inception in 2009.
In her current role, Elizabeth spearheads key projects that blend creativity with data-driven insights, ensuring that content resonates with a diverse audience interested in the latest cars, fashion trends, emerging urban artists, and cutting-edge gadgets. Her expertise in community development and demand generation allows her to cultivate a loyal following while driving engagement through innovative social media campaigns. Elizabeth is adept at utilizing web analytics to inform her strategies, ensuring that each piece of content not only entertains but also converts.
Additionally, her proficiency in tools such as Final Cut Pro and her background in public relations and advertising enable her to produce high-quality multimedia content that captivates and informs. As a hard-working and driven professional, Elizabeth is committed to pushing the boundaries of digital media, exploring new avenues for storytelling, and enhancing brand marketing initiatives. Her passion for connecting with audiences and fostering community engagement continues to position The WhatItDo as a leading voice in urban lifestyle media.
