As the Chief Marketing Officer at Automation Strategy & Performance (ASP), Elizabeth Jacobs plays a pivotal role in shaping the strategic direction of the company within the rapidly evolving Smart Infrastructure sector. With a keen focus on addressing the critical shortage of skilled talent in...
As the Chief Marketing Officer at Automation Strategy & Performance (ASP), Elizabeth Jacobs plays a pivotal role in shaping the strategic direction of the company within the rapidly evolving Smart Infrastructure sector. With a keen focus on addressing the critical shortage of skilled talent in automation, Elizabeth leads initiatives that not only highlight ASP’s innovative solutions but also position the firm as a thought leader in workforce development. Her expertise in market research and business strategy enables her to identify emerging trends and challenges, such as the integration of advanced AI technologies and the escalating cybersecurity threats that are reshaping the industry landscape.
Under Elizabeth's leadership, ASP has embarked on key projects aimed at enhancing client engagement and driving competitive advantage. By leveraging her skills in B2B marketing and corporate branding, she has successfully launched campaigns that resonate with clients facing workforce limitations, showcasing ASP’s unique value proposition in strategic planning and performance management. Elizabeth’s commitment to fostering strong marketing communications ensures that ASP remains at the forefront of industry conversations, advocating for solutions that empower organizations to navigate the complexities of modern building systems.
In addition to her strategic initiatives, Elizabeth is dedicated to cultivating a culture of leadership within the organization, mentoring emerging talent and promoting innovative thinking. Her holistic approach to marketing management not only strengthens ASP’s market presence but also contributes to the broader goal of enhancing workforce capabilities in the Smart Infrastructure sector, ultimately driving sustainable growth and operational excellence for clients.
