As the Senior Director of Marketing & Communications at Florida International University’s College of Engineering and Computing, Elizabeth Calzadilla leverages over 15 years of experience to drive innovative communication strategies that enhance the college's visibility and engagement with diverse audiences. In her current role, she...
As the Senior Director of Marketing & Communications at Florida International University’s College of Engineering and Computing, Elizabeth Calzadilla leverages over 15 years of experience to drive innovative communication strategies that enhance the college's visibility and engagement with diverse audiences. In her current role, she directs a comprehensive suite of communications, marketing, and public relations initiatives that position the college as a leading research and innovation hub. Elizabeth collaborates closely with the Senior Vice President of External Relations and Strategic Communications to develop and implement data-driven strategies that resonate with stakeholders, from prospective students to industry partners.
One of her key projects includes the launch of a multichannel marketing campaign aimed at increasing enrollment in the college's cutting-edge programs. By utilizing web content optimization techniques and social media strategies, Elizabeth has successfully elevated the college's brand messaging, resulting in a significant uptick in applications and community engagement. Her expertise in project management and government relations further enhances her ability to navigate complex partnerships and drive impactful collaborations that align with the university’s strategic goals.
Elizabeth's commitment to fostering a culture of innovation is evident in her ability to build and lead high-performing communications teams. Her strategic counsel has been instrumental in managing media relations and cultivating industry partnerships, ensuring that the College of Engineering and Computing remains at the forefront of technological advancements and public health initiatives. Through her leadership, Elizabeth continues to champion the mission of FIU, creating compelling narratives that highlight the college's contributions to research, education, and community development.
