As the Senior Director of Marketing for the Simon Element imprint at Simon & Schuster, Elizabeth Breeden plays a pivotal role in shaping the marketing strategies for a diverse range of practical nonfiction, cooking, prescriptive, and lifestyle titles. With over a decade of experience in...
As the Senior Director of Marketing for the Simon Element imprint at Simon & Schuster, Elizabeth Breeden plays a pivotal role in shaping the marketing strategies for a diverse range of practical nonfiction, cooking, prescriptive, and lifestyle titles. With over a decade of experience in the commercial book publishing industry, Elizabeth has honed her expertise in digital marketing and social media outreach, effectively leveraging platforms like Instagram and HootSuite to engage with readers and build vibrant online communities around her authors and their works.
Under her leadership, key projects have included innovative campaigns that blend traditional marketing with cutting-edge digital strategies, ensuring that Simon Element's titles resonate with contemporary audiences. Elizabeth's creative writing and copywriting skills enable her to craft compelling narratives that not only highlight the unique value of each title but also connect deeply with potential readers. Her proficiency in podcasting and blogging further enhances her ability to create multi-faceted marketing initiatives that capture attention across various media.
A graduate of Smith College with a certificate from the Columbia School of Journalism, Elizabeth combines her academic background with practical insights to drive impactful marketing efforts. She is adept at utilizing tools like Microsoft Office and PowerPoint to present data-driven strategies and results to stakeholders, ensuring alignment and support for her initiatives. With a keen understanding of the evolving landscape of book publishing and a passion for connecting people with transformative ideas, Elizabeth Breeden continues to be a driving force in the marketing realm at Simon & Schuster.
