Elissa Cusma is a dynamic Category Manager at Victoria's Secret, where she leverages her Business Administration degree with an emphasis in Accounting from the University of St. Thomas to drive strategic initiatives and enhance retail performance. As one of only fifteen stores in the country...
Elissa Cusma is a dynamic Category Manager at Victoria's Secret, where she leverages her Business Administration degree with an emphasis in Accounting from the University of St. Thomas to drive strategic initiatives and enhance retail performance. As one of only fifteen stores in the country selected for a market intensification program, Elissa has consistently delivered results that outpace the balance of the chain, showcasing her ability to adapt to market demands and consumer trends. Her role involves not only overseeing merchandising strategies but also implementing innovative visual merchandising techniques that resonate with customers and elevate the in-store experience.
Elissa has demonstrated exceptional leadership by spearheading corporate Jet Trip visits, where she engages with Regional Managers, Merchants, and the Executive Vice President of Victoria’s Secret. During these visits, she articulates current trends and category performance, ensuring that associates are well-prepared to meet the evolving needs of the market. Her expertise in inventory management and loss prevention further enhances operational efficiency, allowing her to maintain optimal stock levels while minimizing shrinkage.
With a strong foundation in retail sales and customer service, Elissa excels in creating a shopping environment that not only attracts customers but also fosters brand loyalty. Her passion for fashion and keen eye for merchandising trends position her as a valuable asset within the Victoria's Secret team, driving both sales and customer satisfaction. As she continues to navigate the fast-paced retail landscape, Elissa remains committed to leveraging her skills to contribute to the brand's ongoing success and innovation.
