Elisa Berger is a seasoned executive in the realm of database marketing, currently serving as a Principal at Cross Country Computer (CCC). With a robust background in analytics and strategic consulting, Elisa excels at transforming data-driven insights into actionable marketing strategies that significantly enhance financial...
Elisa Berger is a seasoned executive in the realm of database marketing, currently serving as a Principal at Cross Country Computer (CCC). With a robust background in analytics and strategic consulting, Elisa excels at transforming data-driven insights into actionable marketing strategies that significantly enhance financial profitability. At CCC, she leads a diverse team of industry experts dedicated to democratizing strategic marketing, ensuring that companies of all sizes can harness the power of targeted campaigns to drive growth.
In her role, Elisa is at the forefront of several key projects that integrate innovative marketing solutions with advanced analytics. She spearheads initiatives in new business development and product management, focusing on creating tailored marketing strategies that resonate with both B2B and B2C audiences. Her expertise in digital strategy and web marketing allows her to effectively bridge traditional direct mail approaches with modern digital tactics, ensuring a comprehensive marketing mix that maximizes reach and engagement.
Elisa's strategic account management skills have been instrumental in forging strong partnerships and enhancing client relationships, driving long-term value for CCC. By leveraging her extensive knowledge in analytics and marketing, she continually identifies opportunities for optimization, helping clients achieve higher returns on their investments. As a thought leader in the industry, Elisa is committed to fostering a culture of innovation and collaboration within her team, positioning Cross Country Computer as a trusted partner in navigating the complexities of today’s marketing landscape.
