Eleonore Pauloz Bachelier currently serves as the Senior Regional Brand Marketing Manager for Johnson & Johnson, where she plays a pivotal role in driving the growth strategy for iconic brands such as Neutrogena and the hair care lines OGX and Maui Moisture across the AMET...
Eleonore Pauloz Bachelier currently serves as the Senior Regional Brand Marketing Manager for Johnson & Johnson, where she plays a pivotal role in driving the growth strategy for iconic brands such as Neutrogena and the hair care lines OGX and Maui Moisture across the AMET region (Africa, Middle East, Europe, and Turkey). With over seven years of diverse experience spanning Europe, Asia, and the Middle East, Eleonore has honed her expertise in marketing strategy, innovation management, and consumer behavior, making her a valuable asset in the competitive landscape of consumer goods.
In her current role, Eleonore is responsible for crafting both short- and long-term growth strategies that encompass strategic business planning, brand positioning, and channel mix optimization. She leads the development of a robust innovations pipeline, ensuring that new products resonate with consumer needs while aligning with market trends. Her comprehensive approach includes formulating effective communication strategies that leverage influencer partnerships, e-commerce initiatives, and public relations efforts, all while maintaining a strong focus on sustainability.
Eleonore’s proficiency in integrated business planning (IBP) and revenue growth management enables her to optimize portfolio performance and drive P&L management effectively. Her keen insights into consumer behavior allow her to anticipate market shifts and adapt strategies accordingly, ensuring that the brands under her stewardship not only thrive but also set benchmarks for excellence in the industry. As she continues to champion innovative marketing initiatives, Eleonore remains passionate about bringing transformative products to market, ultimately enhancing brand equity and consumer loyalty in an ever-evolving marketplace.
