Elena Austras serves as the Product Marketing Manager at Formlabs, where she plays a pivotal role in orchestrating the global launch strategy for the company’s latest flagship product ecosystem. With a keen focus on innovation and market alignment, Elena is responsible for executing comprehensive go-to-market...
Elena Austras serves as the Product Marketing Manager at Formlabs, where she plays a pivotal role in orchestrating the global launch strategy for the company’s latest flagship product ecosystem. With a keen focus on innovation and market alignment, Elena is responsible for executing comprehensive go-to-market plans that encompass a diverse range of products, including hardware, software, and materials. Her expertise in product launch planning and project management enables her to seamlessly coordinate efforts across various non-R&D teams, ensuring that sales, services, marketing, product, engineering, manufacturing, logistics, and business objectives are harmoniously aligned.
One of Elena's key projects involves strategizing and executing eight multi-product launches, where she meticulously crafts messaging, positioning, and narratives that resonate with target audiences. Her ability to balance technical specifications with compelling storytelling not only enhances product visibility but also drives customer engagement. Additionally, Elena leverages her strong communication skills and proficiency in tools like Microsoft Office to create enablement resources that empower sales teams and enhance customer understanding.
Elena’s passion for continuous learning and her background in cultural heritage further enrich her approach to product marketing. By integrating insights from diverse fields, she fosters a unique perspective that informs her strategies and helps Formlabs maintain its competitive edge in the rapidly evolving 3D printing industry. As she navigates the complexities of product launches, Elena remains committed to driving innovation and delivering exceptional value to customers and stakeholders alike.
