Elaine Go is a seasoned professional with over 15 years of digital marketing experience, currently serving as the Pro Bono Project Lead and Marketing Manager at Taproot Foundation. In this pivotal role, Elaine leverages her extensive expertise in digital strategy and campaign development to drive...
Elaine Go is a seasoned professional with over 15 years of digital marketing experience, currently serving as the Pro Bono Project Lead and Marketing Manager at Taproot Foundation. In this pivotal role, Elaine leverages her extensive expertise in digital strategy and campaign development to drive impactful initiatives for nonprofit clients. Her focus on tech and mission-oriented organizations allows her to craft tailored marketing strategies that resonate with target audiences, ensuring that the right message reaches the right customers through optimal channels at precisely the right time.
At Taproot Foundation, Elaine is responsible for stewarding relationships with nonprofit clients, leading a dedicated Service Grant team comprised of 4-6 consultants. She excels in project management, owning the project schedule and requirements while ensuring effective task delegation and seamless communication. Her leadership skills shine through in regular client meetings, where she fosters collaboration and addresses any challenges that arise. Elaine's commitment to delivering high-quality outcomes is further demonstrated through her meticulous review of both internal and external deliverables, ensuring that every project aligns with the strategic goals of the clients she serves.
In addition to her project management capabilities, Elaine’s skill set encompasses market research, social media strategy, content development, and brand development. Her proficiency in competitive analysis and strategic communications enables her to provide valuable insights that drive client success. With a strong command of tools like Google Analytics and sales enablement platforms, Elaine is adept at measuring campaign effectiveness and refining strategies to maximize impact. Her passion for empowering nonprofits through pro bono work underscores her dedication to making a meaningful difference in the community, making her a vital asset to the Taproot Foundation and the organizations it serves.
