Ekaterina Ralston serves as a pivotal force at kr_Sqrd, where she embodies the role of "Data Girl" by transforming complex data sets into actionable insights that drive strategic decision-making. With a robust background in behavioral research, UX, and prototype testing, Ekaterina excels in designing and...
Ekaterina Ralston serves as a pivotal force at kr_Sqrd, where she embodies the role of "Data Girl" by transforming complex data sets into actionable insights that drive strategic decision-making. With a robust background in behavioral research, UX, and prototype testing, Ekaterina excels in designing and executing comprehensive research projects that leverage both primary and secondary data. Her expertise spans a full suite of methodologies, including quantitative and qualitative approaches, which she adeptly employs to uncover trends and patterns that inform business strategies.
At kr_Sqrd, Ekaterina is currently spearheading several key projects that focus on enhancing user experience through meticulous survey design and data analysis. By utilizing advanced tools such as Microsoft Power BI and Stata, she crafts compelling narratives from data that not only resonate with stakeholders but also facilitate informed decision-making. Her proficiency in probability modeling and cluster analysis allows her to segment data effectively, providing organizations with tailored insights that align with their strategic objectives.
In addition to her technical skills, Ekaterina is a dynamic public speaker and trainer, dedicated to empowering teams with the knowledge and tools necessary to harness the power of data. Her commitment to delivering high-quality training sessions ensures that organizations can sustain their growth and success through data-driven strategies. With a passion for storytelling through data, Ekaterina Ralston continues to make significant contributions to the field, helping organizations navigate the complexities of data to achieve their goals.
