E.J. Johnston, a seasoned entrepreneur and visionary leader, currently serves as the CEO and Founder of 3ICE, a groundbreaking professional ice hockey league that redefines the sport with its fast-paced, 3-on-3 format. With a degree in Economics from Penn State University, E.J. has leveraged his...
E.J. Johnston, a seasoned entrepreneur and visionary leader, currently serves as the CEO and Founder of 3ICE, a groundbreaking professional ice hockey league that redefines the sport with its fast-paced, 3-on-3 format. With a degree in Economics from Penn State University, E.J. has leveraged his analytical skills and business acumen to create a unique entertainment experience that captivates hockey fans across North America. Under his leadership, 3ICE has successfully carved out a niche in the sports industry, focusing on delivering high-octane games that emphasize speed, skill, and excitement, ensuring that every moment on the ice is thrilling for spectators.
E.J. brings a wealth of experience from his early career in advertising, having honed his skills at prestigious agencies such as Hill Holliday and Arnold Worldwide. This background in global marketing and public relations has been instrumental in shaping the league's branding and outreach strategies. His expertise in digital media and entertainment has allowed 3ICE to engage with fans through innovative social media campaigns and television broadcasts, enhancing the league's visibility and appeal.
Key projects under E.J.'s leadership include the development of a robust schedule of games that not only showcases top-tier talent but also integrates community engagement initiatives, fostering a deeper connection between the league and its fans. As 3ICE continues to grow, E.J. remains committed to pushing the boundaries of traditional ice hockey, ensuring that the league not only entertains but also inspires the next generation of players and fans alike.
