Eileen King serves as the Global Director of Public Relations at Morrison & Foerster LLP, where she has made significant strides in revitalizing the firm's global media relations program. With a robust background in public relations and communications, particularly within the professional and financial services...
Eileen King serves as the Global Director of Public Relations at Morrison & Foerster LLP, where she has made significant strides in revitalizing the firm's global media relations program. With a robust background in public relations and communications, particularly within the professional and financial services sectors, Eileen has successfully transformed a previously fragmented approach into a cohesive and dynamic strategy. Her leadership has been instrumental in building a high-performing team, fostering an environment of collaboration and innovation that aligns closely with the firm's strategic objectives.
Under Eileen's guidance, the firm has seen a marked improvement in its media outreach and engagement, characterized by the development and implementation of comprehensive press and communications policies. She has effectively garnered the support of senior leadership, ensuring that public relations initiatives are not only well-integrated with marketing efforts but also resonate with the firm's core values and mission. Eileen's expertise in crisis management and internal communications has proven invaluable, allowing Morrison & Foerster to navigate complex challenges while maintaining a strong public image.
Her strategic approach to benchmarking and budget management has enabled the firm to allocate resources efficiently, maximizing the impact of its public relations efforts. Eileen’s proficiency in messaging and social media marketing further enhances the firm’s visibility and reputation in a competitive landscape. As a results-focused leader, she continues to drive initiatives that elevate Morrison & Foerster’s brand presence globally, making her an indispensable asset to the firm and the broader legal community.
