Edward Fawcett is a seasoned professional with a unique blend of expertise in commercial operations, sales, and finance, currently serving as the Co-Founder and Owner of Carrie’s, a pioneering consumer packaged goods company specializing in travel-ready beauty products for women. With over 10 years of...
Edward Fawcett is a seasoned professional with a unique blend of expertise in commercial operations, sales, and finance, currently serving as the Co-Founder and Owner of Carrie’s, a pioneering consumer packaged goods company specializing in travel-ready beauty products for women. With over 10 years of experience in sales and 6 years in commercial operations, Edward has honed his skills in business analytics, focusing on critical areas such as sales operations, account-level P&L management, promotion analytics, and strategic pricing strategies. His robust background in budgeting and cost containment has been instrumental in driving profitability and operational efficiency at Carrie’s.
Under Edward’s leadership, Carrie’s has successfully launched an impressive portfolio of products, including 15 innovative hair care and 7 skin care items, catering specifically to the needs of women travelers. His hands-on approach to product development and branding has not only enhanced the company’s market presence but has also solidified its reputation for quality and convenience. Edward played a pivotal role in designing and developing an award-winning eCommerce website that has significantly improved customer engagement and sales conversion rates.
Edward’s strategic planning and leadership skills have been crucial in navigating the competitive landscape of the beauty industry. He excels in fostering cross-functional collaboration, ensuring that sales processes align seamlessly with operational goals. His commitment to training and empowering his team has cultivated a culture of excellence and innovation at Carrie’s, positioning the company for sustained growth in the dynamic beauty market. Through his visionary approach, Edward continues to drive Carrie’s mission of providing high-quality, travel-ready beauty solutions that resonate with modern women.
