As the Head of Marketplace Merchandising at adidas North America, Edward Abel plays a pivotal role in shaping the brand's presence within the highly competitive retail landscape. With over 20 years of experience in product creation and merchandising, Edward has honed his skills in strategic...
As the Head of Marketplace Merchandising at adidas North America, Edward Abel plays a pivotal role in shaping the brand's presence within the highly competitive retail landscape. With over 20 years of experience in product creation and merchandising, Edward has honed his skills in strategic planning and data analytics, allowing him to effectively manage the go-to-market (GTM) process for adidas' priority account fleet. His expertise in pricing strategy and consumer analysis enables him to drive multi-million-dollar category growth while ensuring that the brand maintains its competitive edge.
In his current role, Edward oversees the profit and loss (P&L) for the Wholesale Marketplace Merchandising function, focusing on net sales growth and margin expansion. He is dedicated to delivering exceptional sell-through results for adidas' Alliance Key Account (AKA) partners, aligning seasonal and annual financial goals with innovative merchandising strategies. Edward's proactive approach to developing initiatives not only enhances product visibility but also strengthens relationships with key stakeholders, fostering collaboration and driving shared success.
Key projects under Edward's leadership include the implementation of data-driven marketing strategies that leverage digital channels to enhance online lead generation and consumer engagement. His strong communication skills and coaching abilities empower his team to excel in a fast-paced environment, ensuring that they are well-equipped to respond to market trends and consumer demands. As a results-oriented leader, Edward Abel continues to set the standard for excellence in marketplace merchandising, positioning adidas as a leader in the athletic apparel industry.
