Eduardo Enriquez is a seasoned Sales and Marketing Professional with over 12 years of international experience in the Fast-Moving Consumer Goods (FMCG) sector, particularly within the luxury and beauty segments. Currently serving as the Area Manager for Travel Retail Americas at Puig, Eduardo plays a...
Eduardo Enriquez is a seasoned Sales and Marketing Professional with over 12 years of international experience in the Fast-Moving Consumer Goods (FMCG) sector, particularly within the luxury and beauty segments. Currently serving as the Area Manager for Travel Retail Americas at Puig, Eduardo plays a pivotal role in managing the Parfums and Cosmetics Business across Latin America. His expertise is particularly evident in his strategic oversight of key retailers such as Avolta, Motta, and Lagardère, where he acts as the primary point of contact, fostering trust-based relationships that are essential for business growth.
In his current role, Eduardo is responsible for not only driving sales but also for developing and executing comprehensive marketing strategies tailored to the unique dynamics of the travel retail channel. His deep understanding of customer relationship management (CRM) allows him to identify opportunities for business development and enhance customer engagement, ensuring that Puig’s offerings resonate with diverse consumer bases across Mexico, Brazil, and the broader Latin American market.
Eduardo's skill set is robust, encompassing strategic planning, project management, and negotiation, which he leverages to maximize business outcomes. His fluency in Spanish and proficiency in SQL further enhance his ability to analyze market trends and consumer behavior, enabling him to make informed decisions that align with Puig’s objectives. As a forward-thinking leader, Eduardo is committed to driving innovation and excellence within the travel retail sector, positioning Puig as a leader in the luxury beauty market.
