Eddie Byrd serves as the Executive Director of Project Management and Marketing Operations at Hourglass Cosmetics, where he leverages over 17 years of diverse experience in production, creative strategy, and relationship management to drive impactful marketing initiatives. In his current role, Eddie is instrumental in...
Eddie Byrd serves as the Executive Director of Project Management and Marketing Operations at Hourglass Cosmetics, where he leverages over 17 years of diverse experience in production, creative strategy, and relationship management to drive impactful marketing initiatives. In his current role, Eddie is instrumental in owning the master go-to-market (GTM) calendar, ensuring that all brand and product launches align seamlessly with corporate objectives. His strategic approach encompasses the development of comprehensive project plans that span from product sign-off to consumer launch, with a keen focus on marketing activities and critical milestones.
Eddie's expertise in drafting Statements of Work (SOWs) and scoping projects allows him to effectively manage resources and timelines, ensuring that projects are delivered on schedule and within budget. He excels in team leadership, fostering collaboration among cross-functional teams to enhance production schedules and streamline workflows. His creative direction is evident in the innovative social media content he develops, which not only resonates with consumers but also elevates the Hourglass brand in a competitive marketplace.
In addition to his project management skills, Eddie is adept at utilizing web analytics to inform marketing strategies and optimize campaign performance. His ability to navigate the complexities of outdoor advertising and digital platforms positions him as a thought leader in the beauty industry. Passionate about storytelling, Eddie thrives on building narratives that connect with audiences, making him a vital asset to Hourglass Cosmetics as they continue to push the boundaries of beauty marketing.
