As the Director of Merchandising at Moss Motors, Ltd., Ed Burgy brings over three decades of invaluable experience in the performance automotive aftermarket, making him a pivotal figure in the company’s strategic direction and growth. His extensive background encompasses a diverse skill set that includes...
As the Director of Merchandising at Moss Motors, Ltd., Ed Burgy brings over three decades of invaluable experience in the performance automotive aftermarket, making him a pivotal figure in the company’s strategic direction and growth. His extensive background encompasses a diverse skill set that includes advertising, product marketing, and market research, which he leverages to enhance the company’s offerings in the vintage British sports car and Mazda Miata markets. Under Ed's leadership, Moss Motors has successfully launched several key projects aimed at expanding its product line and improving customer engagement.
One of his notable initiatives has been the development of a comprehensive catalog production strategy that not only showcases the extensive range of restoration and performance parts but also enhances the overall customer experience. By utilizing his expertise in pricing and market planning, Ed has optimized product positioning to ensure competitive advantage while maintaining profitability. His adeptness in social media and copywriting has also played a crucial role in driving brand awareness and fostering a loyal customer base.
Ed’s collaborative approach as a multi-faceted team player has enabled him to effectively train and mentor staff, ensuring that the team remains aligned with the company’s mission to provide exceptional service and quality products. His commitment to excellence and innovation continues to position Moss Motors as a leader in the automotive aftermarket, making him an invaluable asset to the organization and the industry at large.
