As the Director of Video Marketing and Production at Trusted Choice, Inc., Ed Aaronson leverages his extensive expertise in strategic marketing and multimedia production to craft compelling visual narratives that resonate with target audiences. With a focus on research-based communication solutions, Ed plays a pivotal...
As the Director of Video Marketing and Production at Trusted Choice, Inc., Ed Aaronson leverages his extensive expertise in strategic marketing and multimedia production to craft compelling visual narratives that resonate with target audiences. With a focus on research-based communication solutions, Ed plays a pivotal role in shaping the brand's digital presence across various platforms. His responsibilities encompass the entire video production process, from conceptualization and budgeting to editing and final delivery, ensuring that each piece of content aligns with the overarching marketing strategy.
Ed's leadership extends beyond production; he effectively manages a team that includes a Marketing Project Manager, interns, and temporary staff, fostering a collaborative environment that encourages creativity and innovation. His proficiency in tools such as After Effects and Avid Media Composer allows him to produce high-quality video content that captivates viewers and enhances brand engagement. Moreover, Ed's keen analytical skills enable him to conduct thorough research, ensuring that every project is grounded in data-driven insights.
In addition to overseeing in-house production efforts, Ed engages with external production companies and agencies, skillfully navigating the bidding process and negotiating contracts to optimize project outcomes. His commitment to client engagement and brand development is evident in the successful campaigns he has spearheaded, which not only elevate the Trusted Choice brand but also drive measurable results. With a strong foundation in advertising and multi-platform media planning, Ed Aaronson continues to push the boundaries of video marketing, establishing Trusted Choice, Inc. as a leader in the industry.
