As the Chief Technology Officer at Perform[cb], Dzenis Softic is at the helm of innovation within the #1 affiliate network, driving the development of a groundbreaking platform that is set to redefine customer acquisition strategies across digital channels. With over two decades of experience in...
As the Chief Technology Officer at Perform[cb], Dzenis Softic is at the helm of innovation within the #1 affiliate network, driving the development of a groundbreaking platform that is set to redefine customer acquisition strategies across digital channels. With over two decades of experience in online marketing and technology development, Dzenis combines his entrepreneurial spirit with a deep understanding of business performance management to create solutions that not only meet but exceed the evolving needs of brands in a competitive landscape.
Under Dzenis's leadership, the team is focused on harnessing the power of data analytics and machine learning to optimize the affiliate marketing process, ensuring that brands can acquire new customers on a pay-for-results model that aligns cost-per-acquisition with customer lifetime value. His expertise in mobile product development, SEO, and PPC strategies plays a crucial role in designing a user-centric platform that enhances lead generation and e-commerce capabilities.
Dzenis is passionate about building disruptive technologies that tackle real business challenges, and his current projects reflect this commitment. By fostering a culture of collaboration and innovation within his team, he is not only developing cutting-edge software but also empowering his colleagues to push the boundaries of what is possible in the digital marketing realm. As Perform[cb] continues to expand its affiliate partner marketplace, Dzenis's vision and technical acumen will undoubtedly shape the future of customer acquisition, making it more efficient and effective for brands worldwide.
