Dylan Burke is a seasoned Video Ad Platform Specialist at NBCUniversal, where he leverages his extensive experience in the broadcast media industry to optimize and enhance video advertising operations. In his current role, Dylan collaborates closely with the NBC Network and the OTS Product and...
Dylan Burke is a seasoned Video Ad Platform Specialist at NBCUniversal, where he leverages his extensive experience in the broadcast media industry to optimize and enhance video advertising operations. In his current role, Dylan collaborates closely with the NBC Network and the OTS Product and Tech teams, ensuring the seamless quality assurance (QA) of video ads across various platforms, including web, mobile web, apps, and over-the-top (OTT) products. His expertise in Google Ad Manager and FreeWheel allows him to troubleshoot campaigns effectively, ensuring that all setups are accurate and that ads are serving correctly to maximize client satisfaction and campaign performance.
Dylan's meticulous approach to pre-release reviews and QA processes is critical in maintaining the high standards expected at NBCUniversal. He is adept at utilizing a variety of tools, including Wide Orbit, Sailthru, and Operative One, to streamline operations and enhance workflow efficiency. His proficiency in Microsoft Excel and Word further supports his ability to analyze data and present insights that drive strategic decision-making.
With a strong foundation in account coordination and a Bachelor of Science in Criminal Justice with a minor in Education from the University of Scranton, Dylan combines analytical skills with a customer-focused mindset. His ability to navigate complex trafficking platforms and resolve issues swiftly positions him as a valuable asset in the fast-paced world of digital advertising. As he continues to contribute to key projects at NBCUniversal, Dylan remains committed to staying at the forefront of industry trends, ensuring that he delivers innovative solutions that meet the evolving needs of clients and audiences alike.
