As the Art Director at the Louisiana Lottery Corporation, Dwain Jr. plays a pivotal role in shaping the visual identity and advertising strategies that resonate with the diverse communities across the state. With a deep-rooted connection to Louisiana’s rich culture and heritage, he leverages his...
As the Art Director at the Louisiana Lottery Corporation, Dwain Jr. plays a pivotal role in shaping the visual identity and advertising strategies that resonate with the diverse communities across the state. With a deep-rooted connection to Louisiana’s rich culture and heritage, he leverages his expertise in graphic design and creative direction to craft compelling statewide advertising program materials. His responsibilities encompass a wide array of projects, from designing eye-catching point-of-sale materials for convenience and grocery stores to developing impactful outdoor billboards and transit advertising that capture the attention of potential players.
Dwain Jr. is particularly adept at utilizing tools like Adobe Illustrator and Photoshop to create visually stunning graphics that align with the Louisiana Lottery's brand ethos. His work extends beyond traditional media; he is instrumental in the design of digital assets for web and social media marketing, ensuring that the lottery's messaging is not only consistent but also engaging across all platforms. His proficiency in layout and professional communication allows him to collaborate effectively with cross-functional teams, ensuring that each campaign is executed seamlessly from concept to completion.
Key projects under his direction have included innovative promotional items and trade show exhibit booths that not only showcase the lottery's offerings but also enhance community engagement. Dwain Jr.'s commitment to excellence and his passion for his hometown of Laplace fuel his drive to create advertising that not only informs but also inspires. As a 5th generation native, he understands the nuances of local culture, which enables him to infuse authenticity into every project, making the Louisiana Lottery a beloved part of the community fabric.
