Dr. Joan Gan Chui Goh serves as the Director and Principal Consultant at Blue-dge Analytics and Consulting, where she leverages her extensive expertise in consumer research and marketing strategies to drive transformative insights for organizations across various sectors. With a robust academic background and practical...
Dr. Joan Gan Chui Goh serves as the Director and Principal Consultant at Blue-dge Analytics and Consulting, where she leverages her extensive expertise in consumer research and marketing strategies to drive transformative insights for organizations across various sectors. With a robust academic background and practical experience, Dr. Gan has established herself as a thought leader in the field of marketing-oriented customer insights. Her role at Blue-dge involves not only overseeing key projects but also collaborating closely with clients to refine their consumer research frameworks and enhance their marketing strategies.
One of her notable initiatives includes the development of a comprehensive consumer insights program that integrates advanced analytics with qualitative research methodologies. This program has empowered numerous organizations to identify emerging market trends and consumer behaviors, enabling them to craft targeted marketing campaigns that resonate with their audiences. Dr. Gan is also passionate about knowledge sharing; she regularly conducts public workshops and in-company training sessions, equipping professionals with the tools and techniques necessary to harness consumer insights effectively.
Her skills in consumer insight, research, marketing, and business development have been instrumental in producing high-quality, actionable insights that drive business growth. Dr. Gan’s commitment to excellence and innovation in research not only enhances the capabilities of Blue-dge Analytics but also positions her as a trusted advisor for organizations looking to navigate the complexities of consumer behavior in today’s dynamic marketplace. Through her leadership, Blue-dge continues to set the standard for excellence in consumer research, helping clients achieve sustainable competitive advantages.
