As the Vice President of Sales at Matt's Cookie Company, Douglas Deeth leverages his extensive expertise in the consumer packaged goods (CPG) sector to drive growth and innovation within the natural products industry. With over 20 years of experience, Douglas has honed his skills in...
As the Vice President of Sales at Matt's Cookie Company, Douglas Deeth leverages his extensive expertise in the consumer packaged goods (CPG) sector to drive growth and innovation within the natural products industry. With over 20 years of experience, Douglas has honed his skills in various sales channels, including natural, conventional grocery, mass, club, specialty, convenience, and e-commerce, making him a versatile leader in a competitive market. His current role involves spearheading key projects that focus on expanding Matt's Cookies' market presence, particularly in the rapidly growing health-conscious consumer segment.
Douglas is instrumental in developing data-driven sales strategies that not only enhance customer engagement but also optimize sales operations. His adeptness in product development ensures that Matt's Cookies continues to deliver high-quality, Non-GMO, and Dairy-Free products that resonate with today's consumers seeking healthier snack options. By implementing effective CRM systems and fostering a culture of organizational effectiveness, he empowers his team to excel in their roles, driving both individual and collective success.
In addition to his operational responsibilities, Douglas is passionate about mentoring emerging leaders within the organization, sharing his insights on navigating the complexities of the CPG landscape. His experience in start-up, turnaround, and fast-growth scenarios equips him with a unique perspective on market dynamics, enabling him to identify opportunities for expansion and innovation. Under his leadership, Matt's Cookie Company is not only poised for significant growth but is also committed to maintaining its reputation for delivering irresistibly delicious cookies that are crafted with integrity and care.
