As the Director of Emerging Markets at PSD Underwear, Doug Weston leverages over 22 years of extensive experience in executive sales and operations management to spearhead the company's international growth initiatives. With a proven track record of delivering over $450 million in revenue, Doug has...
As the Director of Emerging Markets at PSD Underwear, Doug Weston leverages over 22 years of extensive experience in executive sales and operations management to spearhead the company's international growth initiatives. With a proven track record of delivering over $450 million in revenue, Doug has been instrumental in pioneering global expansion through innovative distributor networks, subsidiaries, and direct selling models. His expertise in developing and implementing Go-To-Market strategies is particularly vital as he navigates the complexities of market expansion into competitive European and Asian markets.
In his current role, Doug is responsible for managing a diverse licensing portfolio that includes partnerships with industry giants such as Warner Bros, ViacomCBS, and NBC Universal. His adeptness in contract negotiations, forecasting, and business planning ensures that PSD Underwear maintains a robust presence in the youth-oriented apparel sector. Doug’s strategic oversight extends to managing all Zumiez business categories, encompassing Men’s, Women’s, and Youth segments, where he applies his skills in brand management and trend analysis to drive sales and enhance brand visibility.
Doug's proficiency in transitioning accounting and CRM packages, alongside establishing and managing third-party logistics (3PL) relationships, underscores his comprehensive approach to operational excellence. His commitment to coaching and developing teams further enhances PSD Underwear's capacity to adapt and thrive in a rapidly evolving marketplace. With a keen eye for brand development and online advertising, Doug Weston continues to position PSD Underwear as a leader in the apparel industry, ensuring sustainable growth and innovation in emerging markets.
