As the Chief Marketing Officer at Site Optimized, Doug Motel brings over two decades of rich experience in marketing and storytelling, making him a pivotal figure in the company’s mission to empower businesses of all sizes. Doug’s expertise spans a diverse range of marketing disciplines,...
As the Chief Marketing Officer at Site Optimized, Doug Motel brings over two decades of rich experience in marketing and storytelling, making him a pivotal figure in the company’s mission to empower businesses of all sizes. Doug’s expertise spans a diverse range of marketing disciplines, including search engine optimization (SEO), viral marketing, and social media strategy, which he leverages to craft compelling narratives that resonate with target audiences. His role involves not only leading the marketing team but also mentoring them with a wealth of knowledge accumulated from his work with major corporations like ABC-TV and Comedy Central, as well as countless entrepreneurs embarking on their business journeys.
At Site Optimized, Doug is currently spearheading key projects that focus on enhancing online visibility and engagement for clients through innovative content strategies and user experience optimization. His approach to storyselling—an artful blend of storytelling and sales techniques—has proven instrumental in driving conversion rates and building brand loyalty. Doug’s commitment to fostering an online community is evident in his initiatives that integrate social networking and pay-per-click (PPC) advertising, ensuring that clients not only reach their target demographics but also cultivate lasting relationships with them.
With a strong emphasis on data-driven decision-making, Doug utilizes analytics to refine marketing strategies, ensuring that every campaign is both effective and efficient. His passion for e-commerce and new media allows him to stay ahead of industry trends, making him a valuable asset to any organization looking to navigate the ever-evolving digital landscape. Through his leadership at Site Optimized, Doug continues to inspire teams and clients alike to harness the power of storytelling in their marketing efforts, ultimately driving success and growth.
