Doug Shipp is a seasoned senior marketing and market research executive with a wealth of experience in driving sales and profit growth through innovative consumer-based strategies. Currently making the transition into retirement, Doug remains open to engaging in short-term projects that leverage his extensive expertise....
Doug Shipp is a seasoned senior marketing and market research executive with a wealth of experience in driving sales and profit growth through innovative consumer-based strategies. Currently making the transition into retirement, Doug remains open to engaging in short-term projects that leverage his extensive expertise. His ability to influence C-suite executives, both internally and externally, is a testament to his strong analytical and strategic thinking skills, which have been honed over years of leading high-impact marketing initiatives.
Throughout his career, Doug has spearheaded key projects that have transformed organizations and elevated brand presence in competitive markets. His proficiency in marketing research and analytics has enabled him to uncover deep consumer insights, guiding businesses in developing effective pricing strategies and integrated marketing campaigns. Doug's experience in new business development and database marketing has consistently resulted in successful product launches and sustained growth in consumer products.
As a cross-functional team leader, Doug has a proven track record of energizing organizations by aligning individual employee goals with overarching business objectives. His collaborative approach fosters a culture of innovation and accountability, ensuring that teams are not only motivated but also equipped to deliver exceptional results. As he embarks on this new chapter, Doug is excited about the prospect of applying his skills in a consulting capacity, helping businesses navigate their marketing challenges and achieve their strategic goals.
