Doreen Maddox serves as the Creative Director and Principal at Blue Inc - Design, where she expertly blends artistic vision with strategic insight to elevate the firm’s design offerings. With a robust background in packaging design, retail environmental graphic design, and branding, Doreen leads a...
Doreen Maddox serves as the Creative Director and Principal at Blue Inc - Design, where she expertly blends artistic vision with strategic insight to elevate the firm’s design offerings. With a robust background in packaging design, retail environmental graphic design, and branding, Doreen leads a talented team in crafting innovative solutions that resonate with clients and consumers alike. Her current projects include a comprehensive rebranding initiative for a leading consumer goods company, where she is spearheading the development of a cohesive corporate identity that reflects the brand's values while enhancing its market presence.
Doreen’s expertise extends to web design and graphic identity, allowing her to create engaging digital experiences that complement Blue Inc's commitment to art and fun. She is particularly skilled in concept development and print production, ensuring that every piece of collateral—from catalogs to direct mail campaigns—aligns with the strategic goals of her clients. Her proficiency in tools like Photoshop and Dreamweaver further empowers her to push creative boundaries while maintaining a keen focus on efficiency and the bottom line.
At Blue Inc, Doreen fosters a collaborative environment where creativity thrives, believing that the best designs emerge from a balance of imagination and practicality. Her passion for photography and interaction design adds an extra layer of depth to her work, making her a versatile leader in the design industry. Under her guidance, Blue Inc continues to redefine what it means to be a strategic design firm, proving that art and fun can indeed coexist with business objectives.
