As the Vice President of Sales & Marketing at Ascend Media, Donna Sanford leverages over three decades of experience to drive engagement and foster meaningful connections between exhibitors and attendees at association meetings and conventions across the nation. Her entrepreneurial spirit shines through in her...
As the Vice President of Sales & Marketing at Ascend Media, Donna Sanford leverages over three decades of experience to drive engagement and foster meaningful connections between exhibitors and attendees at association meetings and conventions across the nation. Her entrepreneurial spirit shines through in her ability to launch innovative products and services that enhance the overall event experience. At Ascend, Donna is at the forefront of developing strategic alliances that not only elevate the company’s presence in the medical meetings and trade events industry but also create valuable opportunities for exhibitors to showcase their offerings effectively.
Donna’s analytical mindset and investigative approach enable her to delve deep into emerging industry trends, ensuring that Ascend Media remains a thought leader in the space. She is passionate about crafting compelling marketing communications that resonate with diverse audiences, and her expertise in event management ensures that each convention runs smoothly, maximizing attendee engagement and satisfaction. With a keen eye for detail, she oversees budgets and sponsorship sales, driving millions of dollars in revenue while maintaining a focus on delivering exceptional value to both clients and participants.
Her top-rated communication and interpersonal skills allow her to build strong relationships with stakeholders, facilitating collaboration and problem-solving across teams. Whether troubleshooting challenges on-site or strategizing for future events, Donna’s tireless dedication to excellence and her commitment to fostering a vibrant community within the industry make her an invaluable asset to Ascend Media and the broader events landscape.
