Donna-lee Ginsberg is a seasoned professional with over a decade of experience in market research, currently serving as the Senior Account Manager for Meta at Borderless Access. In her pivotal role, she leads the Group Manager of Research & Analytics for the Americas, where she...
Donna-lee Ginsberg is a seasoned professional with over a decade of experience in market research, currently serving as the Senior Account Manager for Meta at Borderless Access. In her pivotal role, she leads the Group Manager of Research & Analytics for the Americas, where she specializes in delivering tailored qualitative and quantitative research solutions that cater to the unique needs of clients across diverse sectors, particularly within the B2B landscape.
At Borderless Access, Donna-lee has successfully managed over 20 projects annually for the Meta BMRI team, showcasing her expertise in bespoke B2B community health and management. Her extensive portfolio includes conducting more than 50 comprehensive research projects, where she has adeptly navigated the complexities of research design, insights delivery, and presentation development. Donna-lee’s ability to connect and engage with stakeholders across the Meta business has been instrumental in fostering strong client relationships and ensuring that insights translate into actionable strategies.
Her skill set encompasses project management, business insights, and shopper marketing, complemented by a keen understanding of trade marketing dynamics. Donna-lee’s leadership qualities shine through in her stakeholder management approach, where she emphasizes collaboration and communication to drive project success. With a passion for conservation issues and a commitment to delivering impactful research, Donna-lee Ginsberg continues to be a driving force in the market research industry, leveraging her expertise to empower clients and enhance their decision-making processes.
