As the Director of Marketing at Hays Utility South Corporation, Donald Gustafson brings a wealth of experience and a fresh perspective to the utility industry. Transitioning from a successful career at Procter & Gamble, where he honed his skills in strategic marketing and brand management,...
As the Director of Marketing at Hays Utility South Corporation, Donald Gustafson brings a wealth of experience and a fresh perspective to the utility industry. Transitioning from a successful career at Procter & Gamble, where he honed his skills in strategic marketing and brand management, Donald has embraced the challenges of a new sector with enthusiasm. Since joining Hays Utility South in September, he has been instrumental in driving initiatives that not only expand the customer base but also enhance the overall brand presence within the industry.
Donald is currently spearheading several key projects aimed at developing innovative sales programs tailored to both new developments and existing customers. His expertise in strategic planning and project management has been crucial in training the sales team to effectively communicate these new offerings, ensuring they are well-equipped to meet the evolving needs of clients. By leveraging CRM tools and data analytics, he is also focused on improving customer engagement and retention strategies.
In addition to these initiatives, Donald is actively working on enhancing the company’s visibility through targeted advertising in industry publications and a comprehensive overhaul of the corporate website. He understands the importance of a strong online presence in today’s digital landscape and is committed to ensuring that Hays Utility South’s Vision and Mission Statements resonate with both employees and customers alike. With a strong foundation in leadership and cross-functional team collaboration, Donald Gustafson is dedicated to positioning Hays Utility South as a leader in the utility sector, driving sustainable growth and fostering long-term relationships within the community.
