Don Sedota is a transformative leader in the SaaS product and strategy landscape, bringing over 20 years of experience in creating and scaling industry-leading products and product organizations. As the Principal and Product Growth Consultant at SurgePath Consulting, he plays a pivotal role in guiding...
Don Sedota is a transformative leader in the SaaS product and strategy landscape, bringing over 20 years of experience in creating and scaling industry-leading products and product organizations. As the Principal and Product Growth Consultant at SurgePath Consulting, he plays a pivotal role in guiding SaaS SMBs and startups through critical phases of their product journeys. SurgePath Consulting specializes in high-impact product management and strategic practices, offering tailored solutions to companies at various stages of growth, from early-stage startups to more mature organizations facing pivotal challenges.
In his current role as head of Product Management in the Enterprise Data & Analytics organization at the American Red Cross, Don leverages his extensive expertise in product development, user experience, and business intelligence to drive innovative solutions that meet the evolving needs of stakeholders. His leadership at SurgePath has enabled numerous clients to navigate complex product landscapes, implement agile methodologies, and enhance their web analytics capabilities, ultimately leading to improved product-market fit and sustained growth.
Don’s strategic insights and hands-on approach empower organizations to refine their product strategies, optimize user experiences, and leverage data-driven decision-making. His commitment to fostering collaboration and innovation within product teams has consistently resulted in the successful launch of high-impact products that resonate with users and drive business success. With a deep understanding of e-commerce dynamics and product marketing, Don Sedota is dedicated to helping companies unlock their full potential and achieve next-level success in the competitive SaaS market.
