As the Vice President of Product Management at Pixability, Don Cosseboom leverages over 15 years of experience in product management and technology innovation to drive impactful strategies that enhance customer experiences and fuel company growth. His expertise lies in developing and managing sophisticated data pipelines...
As the Vice President of Product Management at Pixability, Don Cosseboom leverages over 15 years of experience in product management and technology innovation to drive impactful strategies that enhance customer experiences and fuel company growth. His expertise lies in developing and managing sophisticated data pipelines that process significant advertising spend across multiple platforms, including Google Ads, Google DV360, Amazon, and Roku. Under his leadership, Pixability has successfully implemented a comprehensive campaign data pipeline that operates on an hourly basis, efficiently handling tens of millions of dollars in ad spend. This initiative not only optimizes resource allocation but also enhances the overall effectiveness of advertising campaigns.
In addition to his work with ad spend, Don has spearheaded the management of a complex YouTube content data pipeline, which is optimized to harvest over 20 million videos with varied retrieval cadences. This capability allows Pixability to stay ahead of the curve in video marketing, providing clients with actionable insights derived from extensive data analysis. His proficiency in SQL and machine learning further enables him to fine-tune product offerings and drive innovation within the organization.
Don's strong communication and management skills foster collaboration across teams, ensuring that product marketing strategies are aligned with customer needs and market trends. His track record of success in start-ups and established companies alike underscores his ability to navigate the dynamic landscape of digital advertising and technology. As he continues to lead product innovation at Pixability, Don remains committed to enhancing the intersection of data and creativity, ultimately delivering unparalleled value to clients in an ever-evolving industry.
