Dom Cronshaw is a seasoned strategy and operations professional currently serving as the Director of GTM (Go-To-Market) Operations at Object First. In this pivotal role, Dom is instrumental in driving the company's growth initiatives, particularly through the innovative Ootbi, a purpose-built backup appliance that leverages...
Dom Cronshaw is a seasoned strategy and operations professional currently serving as the Director of GTM (Go-To-Market) Operations at Object First. In this pivotal role, Dom is instrumental in driving the company's growth initiatives, particularly through the innovative Ootbi, a purpose-built backup appliance that leverages object storage technology, recognized as the optimal storage solution for Veeam. His expertise spans a wide array of operational domains, including Sales Operations, Marketing Operations, Revenue Operations, and Financial Operations, allowing him to seamlessly integrate strategies across departments to enhance overall performance.
At Object First, Dom leads a dynamic Salesforce team, focusing on optimizing customer relationship management and ensuring that sales processes are efficient and effective. His analytical acumen shines through in his work on campaign influence modeling and return on investment (ROI) analysis, where he employs data-driven insights to refine marketing strategies and improve revenue outcomes. Dom's collaborative approach fosters a team environment where challenges are tackled collectively, and successes are celebrated, reinforcing a culture of shared achievement.
With a strong foundation in professional services, strategic planning, and business strategy, Dom is adept at negotiating and leading cross-functional teams to align on common goals. His passion for leveraging operations management to deliver tangible results makes him a key asset to Object First, as he continues to drive innovation and operational excellence in the rapidly evolving tech landscape.
