Disha Colvin currently serves as a Senior Subject Matter Expert at Inventive SMi, where she leverages her extensive background in sales development and marketing to drive strategic initiatives and enhance client engagement. With a robust foundation in Customer Relationship Management (CRM) and market research, Disha...
Disha Colvin currently serves as a Senior Subject Matter Expert at Inventive SMi, where she leverages her extensive background in sales development and marketing to drive strategic initiatives and enhance client engagement. With a robust foundation in Customer Relationship Management (CRM) and market research, Disha excels in identifying and nurturing leads, ensuring that potential customers receive tailored information that addresses their unique needs. Her expertise in demand generation and lead generation has been instrumental in expanding Inventive SMi's market presence, as she meticulously researches target companies and key contacts to uncover new opportunities.
In her role, Disha is not only responsible for managing leads and activities within the CRM system but also plays a pivotal part in communicating the value proposition of the company’s offerings. She goes beyond traditional qualification methods, employing a comprehensive approach that assesses not just the Budget, Authority, Need, and Timeframe (BANT), but also the broader context of each prospect’s business challenges. This nuanced understanding allows her to forge deeper connections with clients and position Inventive SMi as a trusted partner in their growth journey.
Disha’s leadership skills shine through in her ability to manage cross-functional teams, fostering collaboration and driving results in high-pressure environments. Her strategic mindset, combined with her proficiency in marketing strategy and vendor management, enables her to contribute significantly to key projects that align with the company’s goals. As a strong sales professional with a Bachelor of Commerce degree, Disha continues to push the boundaries of what is possible in the marketing and advertising industry, making her a vital asset to Inventive SMi and its clients.
