Diane Glover serves as the Marketing Manager at The Beatles Story, an award-winning attraction located in Liverpool, where she plays a pivotal role in shaping the visitor experience for over 320,000 guests annually. With a rich background in the travel and tourism sector, Diane leverages...
Diane Glover serves as the Marketing Manager at The Beatles Story, an award-winning attraction located in Liverpool, where she plays a pivotal role in shaping the visitor experience for over 320,000 guests annually. With a rich background in the travel and tourism sector, Diane leverages her ACIM qualifications and extensive expertise in online marketing, market planning, and brand management to craft compelling strategic marketing campaigns that resonate with diverse audiences.
At The Beatles Story, Diane is not only responsible for driving visitor engagement through innovative marketing communications and social media strategies, but she also spearheads initiatives that enhance the attraction's visibility on a global scale. Her proficiency in content management and event planning allows her to curate memorable experiences that celebrate the legacy of The Beatles, ensuring that each visitor leaves with a deeper appreciation of the band’s impact on music and culture.
In addition to her role at The Beatles Story, Diane is an executive member of UKInbound's Board of Directors, where she contributes her insights on the travel trade and tourism marketing landscape. This dual involvement enables her to stay at the forefront of industry trends, further enhancing her ability to implement effective PPC campaigns and strategic partnerships that drive growth and engagement. Diane's passion for storytelling and her commitment to excellence in marketing continue to position The Beatles Story as a must-visit destination for fans and tourists alike.
