Derrick Hemmelgarn serves as the Director of Marketing at Storm Guard Roofing and Construction, where he leverages his extensive experience in sales, marketing, and operations to drive brand growth and enhance franchisee success. With a keen understanding of the roofing and construction industry, Derrick is...
Derrick Hemmelgarn serves as the Director of Marketing at Storm Guard Roofing and Construction, where he leverages his extensive experience in sales, marketing, and operations to drive brand growth and enhance franchisee success. With a keen understanding of the roofing and construction industry, Derrick is adept at developing and executing integrated marketing campaigns that align with the strategic goals of both Storm Guard and its SolaTrue franchise systems. His role involves crafting the annual marketing plan, which encompasses a comprehensive marketing communications strategy that outlines clear objectives, budget considerations, and tactical approaches tailored to the unique needs of each market.
Derrick's expertise in digital marketing is particularly noteworthy; he skillfully manages various campaigns, including pay-per-click (PPC), search engine optimization (SEO), and local service ads (LSA), ensuring that the brands maintain a strong online presence. His proficiency in website optimization further enhances user engagement and conversion rates, making him a vital asset in the competitive landscape of home improvement services.
In addition to his marketing acumen, Derrick is committed to fostering leadership development and team building within his organization. He utilizes tools from the Adobe Creative Suite to create compelling visual content that resonates with target audiences across social media platforms. By combining creative strategy with data-driven insights, Derrick not only elevates brand visibility but also empowers franchisees to thrive in their local markets. His multifaceted skill set and strategic vision position him as a key player in driving the continued success of Storm Guard Roofing and Construction.
