Derrick Cruz is a seasoned designer, creative director, and educator at The New School, where he passionately leads the Creatives & Entrepreneurship course. With over 15 years of experience at the intersection of craftsmanship, technology, and storytelling, Derrick brings a wealth of knowledge to his...
Derrick Cruz is a seasoned designer, creative director, and educator at The New School, where he passionately leads the Creatives & Entrepreneurship course. With over 15 years of experience at the intersection of craftsmanship, technology, and storytelling, Derrick brings a wealth of knowledge to his students, guiding them to merge their personal artistic practices with their professional aspirations. His expertise spans various disciplines, including jewelry design, product design, and art direction, allowing him to provide a comprehensive understanding of contemporary trends and market dynamics.
In his course, Derrick emphasizes the importance of creating compelling brand narratives and developing resonant brand identities. He encourages students to explore both conventional and alternative business models, fostering an environment where innovation thrives. By integrating research methodologies with hands-on projects, Derrick equips his students with the skills necessary to navigate the complexities of the creative industry. His proficiency in tools such as Adobe Creative Suite and his strong foundation in concept development and packaging design further enhance the learning experience, enabling students to craft visually striking and conceptually sound projects.
Derrick's commitment to nurturing the next generation of creatives is evident in his approach to teaching. He believes in empowering students to articulate their unique visions while providing them with the strategic insights needed to succeed in a competitive landscape. Through mentorship and collaboration, Derrick Cruz not only shapes individual careers but also contributes to the evolution of the creative sector as a whole.
