As the Sales Director for Agency & Brand at Comscore, Inc., Derek Daigle plays a pivotal role in shaping the media strategies of leading Omnicom agencies, including OMD, PHD, Hearts & Science, GSD&M, and Critical Mass. With a strong focus on delivering exceptional service and...
As the Sales Director for Agency & Brand at Comscore, Inc., Derek Daigle plays a pivotal role in shaping the media strategies of leading Omnicom agencies, including OMD, PHD, Hearts & Science, GSD&M, and Critical Mass. With a strong focus on delivering exceptional service and actionable insights, Derek leads a dedicated sales team that collaborates closely with these agencies and their respective brands. His expertise in financial planning and project management allows him to navigate the complexities of the digital advertising landscape, ensuring that clients leverage Comscore's robust analytics to optimize their media investments.
Derek's leadership skills shine as he fosters a culture of teamwork and collaboration within his team, empowering them to excel in sales prospecting and customer service. His organizational skills and proficiency in Microsoft Office enhance his ability to manage multiple projects simultaneously, driving results that align with client objectives. By staying attuned to industry trends and emerging technologies, Derek not only positions Comscore as a trusted partner but also equips agencies with the insights they need to stay ahead in a competitive market.
Key projects under Derek's direction often involve the integration of advanced measurement solutions that enhance campaign effectiveness and ROI for clients. His commitment to excellence and strategic vision ensures that Comscore remains at the forefront of media analytics, helping brands navigate the evolving digital landscape with confidence. Through his efforts, Derek Daigle exemplifies the intersection of data-driven insights and innovative media strategies, making a significant impact on the success of the agencies and brands he serves.
