As the Director of Sales & Marketing at USA Hockey Arena, Denise Ronayne leverages her extensive 30-year background in the sports, franchise, and automotive industries to drive innovation and engagement within the community. Under her leadership, the arena has successfully transformed into a vibrant summer...
As the Director of Sales & Marketing at USA Hockey Arena, Denise Ronayne leverages her extensive 30-year background in the sports, franchise, and automotive industries to drive innovation and engagement within the community. Under her leadership, the arena has successfully transformed into a vibrant summer drive-in, creating a unique family-friendly atmosphere that attracts movie lovers of all ages. This seasonal initiative features three large screens showcasing first-run summer blockbusters, providing an exceptional entertainment experience that fosters community connection.
Denise’s role encompasses a wide array of responsibilities, including strategic planning, budgeting, and event creation. Her expertise in sponsorship negotiations and direct sales has been pivotal in securing partnerships that enhance the drive-in experience, such as collaborations with local businesses like CJ's Brewing Company, which offers convenient delivery options to moviegoers. This innovative approach not only elevates the customer experience but also drives customer acquisition and retention, ensuring that the drive-in remains a sought-after destination throughout the summer months.
In addition to her operational responsibilities, Denise excels in leveraging digital marketing and social media strategies to promote events and engage with fans. Her creative problem-solving skills allow her to navigate challenges effectively, ensuring that each event is executed flawlessly. By combining her passion for sports with her commitment to community engagement, Denise Ronayne continues to create lasting value for clients, partners, and fans alike at USA Hockey Arena, solidifying its reputation as a premier entertainment venue.
