Deena Widran serves as the Regional Director of Business Development for Southern California at Degenkolb Engineers, where she leverages her extensive background as a licensed architect to bridge the gap between design and business strategy. With years of hands-on experience in the architecture, engineering, and...
Deena Widran serves as the Regional Director of Business Development for Southern California at Degenkolb Engineers, where she leverages her extensive background as a licensed architect to bridge the gap between design and business strategy. With years of hands-on experience in the architecture, engineering, and construction (A/E/C) industry, Deena possesses a unique perspective that enhances her ability to foster client relationships and drive strategic project development. Her role involves not only cultivating new client partnerships but also nurturing existing relationships to ensure sustained growth and satisfaction.
At Degenkolb, Deena collaborates closely with the Southern California leadership team to identify and implement long-range and short-term market sector strategies. Her expertise in business development is complemented by her skills in marketing management and communications, enabling her to effectively represent the firm at client-focused events and industry conferences. Deena's passion for sustainable design and comprehensive planning informs her approach to project management, ensuring that Degenkolb remains at the forefront of innovative structural and seismic engineering solutions.
Key projects under her leadership often involve complex, high-stakes developments where her architectural insight proves invaluable in understanding client needs and translating them into actionable strategies. Deena's adeptness in proposal preparation and public relations further enhances Degenkolb's visibility and reputation within the industry. By fostering a collaborative environment with smart, creative professionals, she continues to drive the firm’s mission of delivering exceptional engineering services while championing the values of the A/E/C community.