Debra Baum, as the Founder and Marketing Consultant at DKB Consulting, brings a wealth of expertise in brand strategy and marketing innovation to her clients. With a proven track record of successfully launching new products and services, Debra excels in developing go-to-market (GTM) strategies that...
Debra Baum, as the Founder and Marketing Consultant at DKB Consulting, brings a wealth of expertise in brand strategy and marketing innovation to her clients. With a proven track record of successfully launching new products and services, Debra excels in developing go-to-market (GTM) strategies that resonate with target audiences. Her deep understanding of search engine marketing (SEM), search engine optimization (SEO), and customer relationship management (CRM) allows her to create comprehensive marketing programs that drive engagement and conversion across multiple channels, both in-store and digital.
One of Debra's notable projects includes her contract role with Privai Spa Salon, where she played a pivotal role in defining the brand's vision, purpose, and positioning for expansion into the Spa and Salon sector. By crafting a strategic marketing plan for new location openings, she effectively stimulated brand awareness and consumer engagement, ensuring a seamless execution in collaboration with agency and real estate partners. This project not only showcased her ability to manage cross-functional teams but also highlighted her skills in demand generation and customer acquisition.
Debra's expertise extends to creative strategy and content development, enabling her to deliver compelling narratives that resonate with consumers. Her strong communication skills and executive management experience position her as a leader in the marketing field, capable of navigating complex challenges and driving results. At DKB Consulting, Debra continues to leverage her extensive industry knowledge to empower brands, enhance their market presence, and achieve sustainable growth.
