Deborah Panagacos currently serves as the Senior Vice President and Group Management Director at FCB Health, where she leverages her extensive background in advertising and marketing to drive impactful strategies for healthcare brands. In her role, Deborah leads integrated agency teams, fostering collaboration and innovation...
Deborah Panagacos currently serves as the Senior Vice President and Group Management Director at FCB Health, where she leverages her extensive background in advertising and marketing to drive impactful strategies for healthcare brands. In her role, Deborah leads integrated agency teams, fostering collaboration and innovation to create campaigns that resonate with consumers and build lasting brand loyalty. Her strategic acumen is complemented by a meticulous attention to detail, ensuring that every project aligns with client objectives while delivering measurable results.
At FCB Health, Deborah is spearheading several key projects that emphasize digital marketing and relationship marketing, harnessing the power of CRM and email marketing to enhance brand awareness and customer engagement. Her expertise in brand development allows her to craft compelling narratives that connect with target audiences, ultimately driving both direct-to-consumer (DTC) initiatives and broader marketing strategies.
Deborah’s leadership style is characterized by her ability to inspire and motivate teams, fostering an environment where creativity and collaboration thrive. She is adept at navigating the complexities of the healthcare landscape, utilizing her insights to guide clients through the evolving market dynamics. As she transitions into her new role within the IPG Health network, Deborah is poised to continue making significant contributions to the industry, championing innovative approaches that elevate brand presence and consumer connection in the healthcare sector. Her commitment to excellence and strategic vision positions her as a key player in shaping the future of health marketing.
