Deborah Lira is a dynamic Product Manager at C6 Bank, where she leverages her extensive expertise in product development and user experience to drive innovative solutions that simplify banking for customers. With a robust background in technology, Deborah is adept at navigating the complexities of...
Deborah Lira is a dynamic Product Manager at C6 Bank, where she leverages her extensive expertise in product development and user experience to drive innovative solutions that simplify banking for customers. With a robust background in technology, Deborah is adept at navigating the complexities of the financial services landscape, particularly in areas such as multi-currency accounts, wire transfers, and remittances. Her current focus on launching global account features and enhancing wire transfer capabilities underscores her commitment to delivering seamless user experiences that cater to the diverse needs of C6 Bank's clientele.
In her role, Deborah employs a blend of agile methodologies, including Scrum and Design Thinking, to foster collaboration and creativity within her team. She is passionate about utilizing storytelling to convey the value of new products, ensuring that stakeholders and users alike understand the benefits of innovative solutions. Her proficiency in business intelligence and e-commerce further enhances her ability to identify market trends and customer pain points, allowing her to craft products that resonate with users.
Deborah's skills in mobile applications and user experience design (UED) are pivotal in her approach to product management. By prioritizing user-centric design principles, she ensures that every product not only meets functional requirements but also provides an intuitive and engaging experience. As she continues to spearhead key projects at C6 Bank, Deborah remains dedicated to her mission of solving complex problems, ultimately making banking easier and more accessible for all customers.
