As the Director of Multi-Media Relations at CHI Living Communities, Debbie Parrett-Gangl plays a pivotal role in shaping the organization's digital presence and enhancing its communication strategies. With over 17 years of experience in marketing and communications, Debbie expertly navigates the intersection of technology and...
As the Director of Multi-Media Relations at CHI Living Communities, Debbie Parrett-Gangl plays a pivotal role in shaping the organization's digital presence and enhancing its communication strategies. With over 17 years of experience in marketing and communications, Debbie expertly navigates the intersection of technology and customer engagement, leveraging her skills in prompt engineering and generative AI to optimize content creation and distribution. Her leadership in digital marketing communications encompasses a comprehensive oversight of online reputation management and customer experience, ensuring that CHI Living Communities not only meets but exceeds the expectations of its residents and their families.
Debbie's current projects include the strategic development and execution of content for various platforms, including blogs, social media, and the organization’s website. By employing advanced tools such as Adobe AEM CMS, Adobe Analytics, and Adobe Marketing Cloud, she effectively analyzes performance metrics to refine content strategies, ensuring that messaging resonates with target audiences. Her expertise in search engine optimization (SEO) further enhances the visibility of CHI Living Communities in a competitive landscape, driving engagement and fostering a positive online presence.
In addition to her technical skills, Debbie is passionate about improving the patient experience through innovative communication approaches. By integrating recruitment marketing strategies, she not only attracts top talent but also cultivates a culture of excellence within the organization. As a forward-thinking leader, Debbie Parrett-Gangl continues to push the boundaries of digital media, positioning CHI Living Communities as a leader in the senior living industry.