As the Marketing Manager at C&I Electrical Group, Debbie Fritz plays a pivotal role in driving the strategic vision and market presence of the company’s flagship product, the HALO LED strip lighting system. With a robust background in electrical engineering and project management, Debbie leverages...
As the Marketing Manager at C&I Electrical Group, Debbie Fritz plays a pivotal role in driving the strategic vision and market presence of the company’s flagship product, the HALO LED strip lighting system. With a robust background in electrical engineering and project management, Debbie leverages her expertise to position HALO as a leader in the specialized lighting sector. Since its inception in 2010, the HALO system has been recognized for its innovative design, engineered to perform in the most challenging environments, including extreme temperatures and high humidity, where conventional lighting solutions often fail.
Debbie's responsibilities encompass a wide range of key projects, from overseeing product development to executing comprehensive marketing strategies that highlight the unique benefits of HALO’s patented technology. Her proficiency in project planning and procurement ensures that the product not only meets rigorous industry standards but also aligns with customer needs and market trends. By collaborating closely with engineering and manufacturing teams, Debbie ensures that the marketing initiatives are grounded in technical accuracy and resonate with target audiences.
In addition to her technical acumen, Debbie excels in business strategy, utilizing data-driven insights to inform her marketing campaigns. She actively engages with leading international accredited certification laboratories to enhance the credibility of HALO’s offerings, further solidifying its reputation in the marketplace. Her commitment to innovation and excellence positions C&I Electrical Group as a trusted partner in the electrical industry, driving growth and establishing a competitive edge in the global market.
