Dawn Harmon currently serves as a Business Development Manager on the BJ's team at Advantage Solutions, where she plays a pivotal role in enhancing the visibility and market presence of alcoholic beverage brands across 130 BJ's Wholesale clubs nationwide. With a keen focus on driving...
Dawn Harmon currently serves as a Business Development Manager on the BJ's team at Advantage Solutions, where she plays a pivotal role in enhancing the visibility and market presence of alcoholic beverage brands across 130 BJ's Wholesale clubs nationwide. With a keen focus on driving shopper awareness, trial, and purchase, Dawn has successfully spearheaded the Adult Beverage sampling program, which not only elevates brand engagement but also cultivates a unique shopping experience for club members. Her expertise in customer-focused service and marketing strategy allows her to tailor tasting events that resonate with diverse consumer demographics, ultimately leading to increased sales and brand loyalty.
In addition to her work on the sampling program, Dawn manages various retail services initiatives that involve executing special merchandising events on behalf of brands. This aspect of her role requires a deep understanding of inventory management and retail dynamics, ensuring that each event is strategically planned and flawlessly executed. Her ability to coordinate logistics and collaborate with cross-functional teams has been instrumental in maximizing the impact of these promotional activities.
Dawn's skill set extends beyond traditional sales and marketing; she is adept in wireless technologies and recruiting, which enhances her capability to leverage innovative solutions for brand promotion. As she continues to navigate the evolving landscape of the beverage industry, her commitment to excellence and strategic foresight positions her as a key player in driving growth for Advantage Solutions and its partners. With much more on the horizon, Dawn is excited to explore new challenges and opportunities that will further elevate the customer experience and brand success in the retail space.
