As the Social Media Director at Rochester Institute of Technology (RIT), David Tyler has transformed the university's digital presence into a vibrant hub of engagement and influence. With a background as a writer and recovering journalist, David brings a unique storytelling approach to higher education...
As the Social Media Director at Rochester Institute of Technology (RIT), David Tyler has transformed the university's digital presence into a vibrant hub of engagement and influence. With a background as a writer and recovering journalist, David brings a unique storytelling approach to higher education branding. His expertise in social media marketing and content strategy has been instrumental in driving RIT's mission to connect with prospective students, alumni, and the broader community.
Under David's leadership, the social media team has successfully boosted impressions from under 20 million to an impressive figure, showcasing the university’s innovative programs and dynamic campus life. Key projects include the launch of interactive campaigns that highlight student achievements, faculty research, and community outreach initiatives, all designed to foster a sense of belonging and pride among the RIT community. His adeptness in video production and editing has also enhanced the university's visual storytelling, making RIT's social media channels not just informative but also engaging and visually appealing.
David's strategic approach to crisis communications ensures that RIT maintains a positive and transparent online presence, even in challenging times. By leveraging platforms like Facebook and Instagram, he cultivates a dialogue that resonates with diverse audiences, driving both engagement and brand loyalty. With a commitment to continuous improvement, David is dedicated to exploring new trends in social media and adapting strategies that keep RIT at the forefront of digital innovation in higher education.
