David Twehues serves as the Chief Marketing Officer for Wayfair Europe, where he plays a pivotal role in shaping the company’s marketing strategy across a diverse and dynamic market. With a robust background in retail, technology, and analytics, David leads a talented team responsible for...
David Twehues serves as the Chief Marketing Officer for Wayfair Europe, where he plays a pivotal role in shaping the company’s marketing strategy across a diverse and dynamic market. With a robust background in retail, technology, and analytics, David leads a talented team responsible for all aspects of European marketing, brand management, creative direction, and promotional initiatives. His stewardship of a substantial $200 million annual advertising budget underscores his expertise in P&L management and strategic resource allocation, ensuring that every marketing dollar is effectively utilized to drive brand awareness and customer engagement.
In his current role, David is focused on leveraging advanced analytics to inform marketing decisions, optimize customer acquisition strategies, and enhance the overall customer experience. His commitment to data-driven marketing allows Wayfair to not only understand consumer behavior but also to anticipate trends and adapt campaigns accordingly. Key projects under his leadership include the launch of innovative digital marketing initiatives that integrate cutting-edge technology and customer insights, enabling Wayfair to maintain its competitive edge in the fast-evolving e-commerce landscape.
David’s diverse skill set, which includes international business development and product management, positions him uniquely to navigate the complexities of the European market. His strategic vision and ability to build cohesive teams have been instrumental in driving growth and fostering a culture of creativity and collaboration. As he continues to expand Wayfair's footprint in Europe, David remains dedicated to enhancing brand loyalty and delivering exceptional value to customers across the continent.