David Stephens is a seasoned digital marketing professional currently serving as the Director of Email Marketing Operations at Gannett | USA TODAY NETWORK. In this pivotal role, he spearheads innovative email marketing strategies that not only enhance customer engagement but also drive significant revenue growth...
David Stephens is a seasoned digital marketing professional currently serving as the Director of Email Marketing Operations at Gannett | USA TODAY NETWORK. In this pivotal role, he spearheads innovative email marketing strategies that not only enhance customer engagement but also drive significant revenue growth across B2C and B2B channels. With a robust background in corporate environments, David excels in managing remote teams, ensuring seamless collaboration and productivity in a fast-paced digital landscape.
At Gannett, David leads a talented team of digital marketing professionals and developers, focusing on the integration of cutting-edge technologies and best practices to optimize email marketing operations. His expertise in Salesforce Marketing Cloud (SFMC) allows him to craft sophisticated customer retention and lifecycle journeys, ensuring that each campaign resonates with its target audience. David is also instrumental in the creation of cross-channel digital marketing campaigns that leverage multi-platform e-commerce web management, enhancing the overall customer experience.
Key projects under David's leadership include the development of custom reporting frameworks that provide actionable insights into campaign performance, enabling data-driven decision-making. His strategic vision encompasses not only email marketing but also a holistic approach to digital marketing operations, incorporating elements of market research, content strategy, and project management. With a keen eye for emerging trends and a commitment to continuous improvement, David is a change agent who is dedicated to delivering best-in-class marketing solutions that elevate the Gannett brand in an increasingly competitive market.
