David Schwartz is a seasoned marketing leader with over 25 years of experience, currently serving as the Director of Marketing for Prime Automotive Group, the 11th largest automotive dealership group in the United States. In this pivotal role, David orchestrates a comprehensive suite of marketing...
David Schwartz is a seasoned marketing leader with over 25 years of experience, currently serving as the Director of Marketing for Prime Automotive Group, the 11th largest automotive dealership group in the United States. In this pivotal role, David orchestrates a comprehensive suite of marketing initiatives across various channels, including digital, broadcast, print, web, and out-of-home (OOH) advertising. His expertise lies in seamlessly blending creative design with strategic marketing principles, enabling him to craft campaigns that resonate with targeted audiences and drive measurable results.
At Prime Automotive Group, David is responsible for overseeing marketing efforts for 35 dealerships across five states. His key projects include the development and execution of integrated marketing strategies that leverage advanced web analytics, search engine optimization (SEO), and pay-per-click (PPC) advertising to enhance customer engagement and retention. By meticulously monitoring campaign performance and return on investment (ROI), he ensures that each initiative not only aligns with the overarching brand vision but also contributes to the dealership group's growth objectives.
David's proficiency in direct marketing and social networking has been instrumental in fostering customer relationships and enhancing brand loyalty. His commitment to maintaining brand consistency across diverse platforms has solidified Prime Automotive Group's reputation in a competitive market. With a keen eye for design and a robust understanding of marketing strategy, David Schwartz continues to lead innovative campaigns that not only capture attention but also convert leads into loyal customers, driving success for the entire dealership group.
